Stephanie Clark

CINEMARK REBRAND

Leading the Cinemark Rebrand initiative both strategically and aesthetically to launch Summer ‘22. In collaboration with a brand agency, we developed a strategic brand foundation, building a cohesive design & voice language, brand guidelines, cross-functional customer-centric strategic initiatives and theatre of the future customer journey, layout and interior finishes.

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Sing 2 | Cinemark Brand Trailer

Developed a templatized Trailer concept with the objective to reach millions of viewers in theatre communicating the reason you should watch this movie on the big screen (vs streaming). Internal team developed brand guidelines, writes each script and directs the movie studios to produce to concept. These Cinemark Cinematic Brand Trailers have produced 52% higher positive customer sentiment than traditional movie trailers.

In the Heights | Cinemark Trailer

WW84 Brand Trailer

CINEMARK PRE-REBRAND

As we build the rebrand behind the scenes, we are developing creative outputs without a historical strategic foundation or cohesive brand guidelines. These are just a few projects we’ve recently developed to communicate how we are “getting by”

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Peyton & Parker Brand Launch

Launched a private label brand at JCP around the holidays. As AVP Brand & Creative, I collaborated directly with Buyers and Merchandise teams to curate the products in an effort to develop a fully comprehensive family brand fashioned after a “JCrew” look.